Innovations in e-Commerce Technology Boost Black Friday and Cyber Monday
It seems holiday shopping has generated a whole lot of noise this year. Thanks to the traditional interest in consumer holiday spending habits, as well as advancements in mobile technology and...
View ArticleUsing Mobile to Build Brand Loyalty During the Holidays and Year-Round
This past Black Friday I was invited to speak on Fox News Channel to offer tips to consumers who might be worrying that they missed the best deals for the year. As I was preparing, it occurred to me...
View ArticleE-commerce should be social
The results show that more than a third of the population a third of Danes state that they would spend more online in 2012 than they did in 2011. (36% of Danes who shop online expect to shop more...
View ArticleWelcome aboard, Mediachase team!
The combined entity brings together EPiServer’s existing digital marketing capabilities with Mediachase’s easy-to-use e-commerce framework to support a larger customer base and to allow a broader...
View ArticleGetting personal, and Other Tricks
Over the last year, I've had the opportunity to help marketing executives define their mobile and eCommerce strategies, and I've had the unique opportunity to pin down a number of proven trends that...
View ArticleSocial gifting may be a buzzword, but it’s also the future of e-commerce
Last week, a Swedish company by the name of Wrapp made its way stateside, bringing with it a new mobile app that is helping to make "social gifting" the new buzzword in e-commerce. Interested in what...
View ArticleCross-Channel Commerce & Customer Experience Improved with inRiver PIM
Yesterday, EPiServer announced an important new partnership with inRiver Product Information Management (PIM) to improve cross-channel e-Commerce for retailers and their customers. I've said before...
View ArticleGoogle Analytics: A Must for Marketers
Recently, EPiServer announced early access to a new product that will allow marketers to see data pulled from Google Analytics as they develop content for any web or mobile e-commerce, or social site....
View ArticleThe Traveler’s Journey
The summer season is officially underway, which means across the country, travelers are doing their best to get around without the usual hiccups. Between flight delays and cancellations and the...
View Article4 keys to a successful mobile strategy
I recently had the opportunity to write an article for GigaOM on things companies should consider when going mobile. The article, which ran this weekend, can be found on GigaOM’s site via the link...
View ArticleThe Way Forward: Leveraging CMS and Responsive Design for Seamless Engagement
To engage with consumers these days, marketers and content creators are left tailoring website content and functionalities for each screen, whether it’s a PC, mobile phone or tablet. But, these tedious...
View ArticleFive tips for making the most of the B2B ecommerce opportunity
As ecommerce is fast becoming an accepted way of doing business for both consumers and business buyers, B2B ecommerce is having a quiet revolution to grasp the online opportunity. So much so that the...
View ArticleThink mobile is not for you? Five reasons why it should be
These days, you'd be hard-pressed to find a retailer who doesn't understand the value and importance of a mobile strategy. However, despite the fact that mobile has and continues to become a larger...
View ArticleDriving growth with B2B ecommerce
Following my previous blogpost on the difference between B2B and B2C e-commerce , I want to expand on the wealth of opportunities available to companies focused B2B commerce. We already know it’s a...
View ArticleWhen Content Meets e-Commerce: EPiServer 7.5 Commerce Takes Flight
As the year comes to a close, I’ve reflected on where digital marketing is headed, and what the driving forces in the marketplace will be in 2014. In talking to EPiServer customers over the past year...
View Article6 Critical Steps to Succeed in B2B eCommerce
Guest Blogger: Tom Font, Vice President of Business Development, AlphaZeta Interative Manufacturers and distributors of B2B products often ask us how to get started in multichannel e-commerce. Like any...
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